Google My Business is the best place to manage your online business. You can use it to promote your business and connect with customers.
Optimizing your Google My Business listing
n optimized Google My Business listing can help your business stand out in search results and attract new customers. Here are 3 tips to optimize your listing:
1. Make sure your business name, address, and phone number are accurate and up-to-date.
2. Add photos and videos to show potential customers what your business looks like and what you have to offer.
3. Use keywords in your business description to help potential customers find your listing when they’re searching for businesses like yours.
The benefits of claiming your Google My Business listing
nThere are many benefits to claiming your Google My Business listing, including increased visibility in search results, the ability to post photos and special offers, and improved customer service. By claiming your listing, you can also take advantage of free tools to manage your business information and track your performance on Google. Additionally, claiming your listing helps to ensure that only accurate and up-to-date information about your business is displayed.
How to set up your Google My Business listing
ssuming you’ve already created or claimed your GMB listing:
1. Log in to your GMB account and click on the listing you want to optimize
2. Click on “Info” from the menu options on the left-hand side
3. Here, you can add or edit your business name, address, phone number, category, and website URL. Make sure all of this information is accurate and up-to-date.
4. In the “About” section, you can add a brief description of your business. Be sure to include relevant keywords here too so that your listing shows up when people search for those terms.
5. Under the “Photos” tab, you can add images of your business, products, or services. Choose high-quality photos that are relevant and visually appealing.
6. In the “Posts” section, you can create short updates about your business (think of them like mini blog posts). As with the other content on your GMB listing, be sure to include relevant keywords here too.
7. The final step is to encourage customers to leave reviews about their experiences with your business. Positive reviews can help increase your visibility in search results and draw more customers to your listing.
How to verify your Google My Business listing
ssuming you’ve already claimed your GMB listing:
1. Make sure your business name, address, and phone number match what’s on your website and other directories. Consistency is key for SEO.
2. Add categories that describe your business, and use relevant keywords in your business description.
3. Add photos and videos that showcase your products, services, or brand.
4. Encourage customers to leave reviews, and respond to both positive and negative reviews promptly.
5. Keep your hours of operation up to date, and add any relevant information such as holiday hours or service area.
6. Use Google Posts to share timely updates such as sales, events, or promotions.
Tips for managing your Google My Business listing
ssuming you would like tips for managing your Google My Business listing:
1. Keep your business information up to date
Make sure to keep your business name, address, and hours up to date. You can do this by logging into your Google My Business account and making the necessary changes. This is important because customers will be able to find your business more easily and will know when you are open.
2. Add pictures and videos
Pictures and videos are a great way to show potential customers what your business is all about. You can add these by logging into your Google My Business account and clicking on the “add photos” button. Make sure to add high-quality pictures and videos that accurately represent your business.
3. Respond to reviews
Customers often leave reviews on Google My Business listings. It is important to respond to these, whether they are positive or negative. This shows potential customers that you care about your customers’ experience and are willing to address any issues that may arise.
What information to include in your Google My Business listing
nWhen creating your Google My Business listing, be sure to include the following information:
• Your business name, address and phone number (NAP) – This is critical for both SEO and local search purposes. Make sure your NAP is consistent across all platforms, including your website and social media profiles.
• A description of your business – Take the time to write a compelling description of what your business does. Include keywords and phrases that potential customers might use when searching for a business like yours.
• Photos and videos – People love visual content, so be sure to add plenty of photos and videos to your listing. Show off your products, services, team members, etc.
• Customer reviews – Encourage happy customers to leave reviews on your listing. Google puts a lot of emphasis on reviews, so the more positive reviews you have, the better.
How often to update your Google My Business listing
t’s generally a good idea to update your Google My Business listing regularly, especially if your business information or hours change frequently. Updating your listing also helps to keep your business information accurate and up-to-date for potential customers.
What not to do with your Google My Business listing
. Optimizing your Google My Business listing
2. Getting more reviews on your Google My Business listing
3. Adding photos and videos to your Google My Business listing
4. Using Google My Business Insights to track your listing’s performance
5. Tips for creating a stand-out Google My Business listing
6. How to get your Google My Business listing verified
7. Why claimed and verified Google My Business listings are important
8. What information you can include in your Google My Business listing
9. How often you should update your Google My Business listing
10. Best practices for managing multiple locations on Google My Business