If you manage a business, chances are you’re always looking for ways to get more customers in the door. One great way to do that is to make sure your business is listed in as many online directories as possible. And when it comes to online directories, there’s no bigger player than Google My Business.
Google My Business is a free listing service that allows businesses to control their information on Google Search and Maps. But one of the most important parts of getting your business listed on Google My Business is choosing the right categories.
There are hundreds of potential categories to choose from, so how do you know which ones are right for your business? That’s where this list comes in. We’ve compiled the most comprehensive list of Google My Business categories to help you make sure your business is listed in all the right places.
Google My Business Categories
here are a few different ways to categorize businesses on Google My Business (GMB). The most common method is by using the North American Industry Classification System (NAICS), which is used by the United States government.
Other methods of categorizing businesses on GMB include the Standard Industrial Classification (SIC) system, which is used by the European Union, and the Universal Standard Products and Services Code (UNSPSC).
To find the right category for your business, you can use Google’s “suggest a category” tool. This tool allows you to search for a category that best describes your business.
How to Optimize Google My Business Categories
oogle My Business Categories are an important part of your business listing on Google. They help potential customers find your business, and they also help Google understand what your business is about.
There are a few things to keep in mind when optimizing your GMB Categories:
-Choose categories that accurately describe your business. Do not stuff keywords into your categories, as this will not help your business ranking on Google.
-Choose primary and secondary categories. Your primary category should be the most accurate descriptor of your business, while your secondary category can be a more general descriptor.
-You can add up to 10 categories, but don’t go overboard. Stick to the most relevant and accurate categories to help potential customers find you, and to help Google understand what your business is about.
What are the Most Important Google My Business Categories?
here are three primary categories that businesses should focus on when setting up their Google My Business listing:
Name
Address
Phone number
These are the most important categories because they are the primary ways that customers will find your business. Make sure that your business name is accurate and easy to find, your address is correct and up-to-date, and your phone number is listed so customers can easily call you.
How to Add or Claim a Google My Business Listing
dding or claiming a Google My Business listing is simple and easy to do. Just follow these steps:
1. Go to https://www.google.com/business/ and sign in with your Google account. If you don’t have a Google account, you can create one for free.
2. Enter your business name in the “Name” field and click “Search”.
3. If your business already exists in Google’s database, you will see it listed here. Click on your business listing to claim it.
4. If your business does not exist, click on the “Add your business” button to create a new listing.
5. Follow the instructions on the screen to add your business information and verify your listing.
How to Optimize Your Google My Business Listing
ssuming you’ve already claimed your GMB listing, there are a few key things you can do to optimize it:
1. Fill out as much information as possible – Include your business name, address, phone number, category, and hours of operation. The more information you provide, the easier it will be for customers to find you.
2. Add photos and videos – Customers are more likely to engage with listings that include photos and videos. Add images of your products or services, as well as a virtual tour of your business if you have one.
3. Encourage customer reviews – Customer reviews can help improve your ranking in search results. You can encourage customers to leave reviews by sending them follow-up emails after they make a purchase or by providing a link on your website.
4. Monitor and respond to reviews – In addition to encouraging customers to leave reviews, it’s important to monitor the reviews that are left and respond accordingly. Thank customers for positive reviews and address any negative reviews in a professional manner.
How to Use Google My Business Posts
oogle My Business Posts are a great way to share updates, news, or promotions with your customers. To get started, log into your Google My Business account and click on the “Posts” tab. From there, you can create a new post by clicking on the “Create Post” button.
When creating a new post, you’ll be able to add text, images, and even video. Be sure to include relevant keywords and hashtags so that your post can be found by potential customers. Once you’re happy with your post, click on the “Publish” button to make it live.
Posts will appear on your Google My Business listing as well as in Google Maps and search results. Keep in mind that you can only create one post per week, so make sure it’s a good one!
What is Google My Business?
oogle My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you, contact you, and learn more about your business.
How to Get More Reviews on Google My Business
f you’re a business owner, you know how important online reviews are. People trust online reviews as much as personal recommendations, and they can be the difference between a new customer choosing your business or going with a competitor.
If you’re not sure how to get more reviews on Google My Business, don’t worry—we’ve got you covered. Just follow these simple steps:
1. Make it easy for customers to leave a review.
The first step is to make it as easy as possible for customers to leave a review. You can do this by including a link to your Google My Business listing in your email signature, on your website, and on social media. You can also include physical copies of the link in your store or office.
2. Ask for reviews from happy customers.
The best way to get more reviews is simply to ask happy customers to leave one. You can do this in person, over the phone, or via email. Just make sure you don’t come across as pushy—let them know that their feedback would be appreciated, but don’t force them to leave a review if they’re not comfortable doing so.
3. Respond to all reviews—good and bad.
It’s important to respond to all reviews, both good and bad. Thanking customers for positive reviews shows that you value their feedback, while responding to negative reviews shows that you’re willing to listen to criticism and make changes where necessary. Either way, responding to reviews shows that you care about your customers and are invested in providing them with the best possible experience.
How to Monitor Your Google My Business Insights
oogle My Business offers insights that show how customers find and interact with your business listing. You can use this data to make changes to your listing that will improve your visibility and attract more customers.
To view your insights, login to your Google My Business account and click on the Insights tab. Here you will see data for the current month, as well as the previous two months.
The Overview section shows how many views and actions your listing received, as well as the average rating. The Views tab shows how many times your listing was seen in search results and on Google Maps. The Actions tab shows how many times customers took an action, such as calling your business or visiting your website, after seeing your listing.
The Interactions tab shows how customers are interacting with your listing, such as by clicking on photos or reading reviews. The Customers tab shows demographics about the customers who have interacted with your listing.
Monitoring your Google My Business insights can help you understand what is working and what needs to be improved. Use this data to make changes to your listing that will increase your visibility and attract more customers.
What Are the Different Types of Google My Business Listings?
n
1. List of Google My Business Categories
2. How to add a custom category to Google My Business
3. How to optimize your Google My Business listing
4. Tips for Optimizing Your Google My Business Listing
5. How to get more reviews on your Google My Business listing
6. How to use Google My Business Insights
7. What are the benefits of having a Google My Business listing
8. How to create a Google My Business listing
9. How to verify your Google My Business listing