Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you, contact you, and learn more about your business.
Google My Business Listing Basics
oogle My Business is a free listing that businesses can use to manage their online presence across Google. This includes search and maps.
To get started, create or claim your business listing. Then, add relevant information like your business name, address, and hours. You can also add photos and videos, which can help customers learn more about your business. Finally, encourage customers to leave reviews to help others learn about your business.
If you manage a local business, Google My Business is a essential tool to help customers find you online. By creating or claiming your listing and adding relevant information, you can make sure that potential customers have the latest and most accurate information about your business.
How to Optimize Your Google My Business Listing
ssuming you’ve already claimed your GMB listing and verified your business:
1. Fill out as much information as possible
Make sure to include important details about your business, such as your hours, website, address, and phone number. The more information you can provide, the better. Not only will this help customers learn more about your business, but it will also signal to Google that your listing is complete and up-to-date.
2. Use keyword-rich descriptions
When writing your business description, be sure to include relevant keywords that describe your business. This will help improve your listing’s visibility in search results.
3. Upload high-quality photos
Google My Business allows you to upload up to 10 photos of your business. These could be photos of your products, staff, store front, etc. Choose high-quality images that are clear and relevant to your business.
4. Encourage customers to leave reviews
Google reviews can help improve the visibility of your GMB listing in search results. Try to encourage happy customers to leave reviews by prominently displaying a link to your Google listing on your website or social media pages.
How to Get More Reviews on Your Google My Business Listing
t’s no secret that reviews play a big role in local search rankings. In fact, a recent study found that businesses with positive reviews are nearly twice as likely to rank higher in search results than those without any reviews. So, if you want to improve your chances of ranking higher in search results, you need to focus on getting more reviews for your Google My Business listing.
There are a few ways to do this:
1. Make it easy for customers to leave reviews. Include links to your Google My Business listing on your website and in email signatures, and make sure your business name, address, and phone number are accurate and up-to-date.
2. Respond to all reviews—positive and negative. Show potential customers that you’re active on your listing and that you care about what people are saying about your business.
3. Encourage happy customers to leave reviews. Send follow-up emails or text messages after a purchase or service is completed, and ask them to leave a review on your Google My Business listing.
By following these tips, you can increase the number of reviews on your Google My Business listing—which can help improve your local search rankings and attract more customers to your business.
How to Use Google My Business Insights
oogle My Business Insights is a powerful tool that gives business owners access to data about how their business is performing on Google. This data can be used to make informed decisions about marketing and operations.
To use Google My Business Insights, simply log into your Google My Business account and click on the “Insights” tab. From there, you’ll be able to see data about your business’s visibility, engagement, and more.
This data can be extremely valuable in helping you understand what’s working and what isn’t with your current marketing efforts. It can also help you make decisions about where to allocate your resources for maximum impact.
If you’re not already using Google My Business Insights, we highly recommend that you start taking advantage of this valuable tool today.
How to Use Google My Business Posts
ssuming you would like tips on how best to use Google My Business Posts:
1. Think of Google My Business Posts as an extension of your business’s website or blog. When creating a post, consider what kind of content would be most relevant and useful for your customers or clients.
2. Use keyword-rich titles and descriptions to help your posts appear higher in search results.
3. Use images, videos, or GIFs to make your posts more engaging and visually appealing.
4. Use calls-to-action (CTAs) to encourage customers or clients to take a desired action, such as visiting your website or making a purchase.
5. Try to post regularly to keep your Google My Business listing active and up-to-date.
How to Use Google My Business Q&A
ssuming you would like tips on how to use Google My Business Q&A:
1. Be sure to sign into your Google My Business account before attempting to answer any questions.
2. Once you’re signed in, locate the “Q&A” section on your business page.
3. If there are any questions already answered by the community, take a look to see if you can add anything of value. If not, move on to the next question.
4. When answering a question, always try to be as clear and concise as possible. Be sure to use proper grammar, as this will reflect positively on your business.
5. Once you’ve answered a few questions, take a step back and see if there are any areas where you can improve. Are there any questions that remain unanswered? Are there any areas where you could provide more detail?
6. Always keep an eye on new questions that are being asked, and answer them in a timely manner. The more responsive you are, the better chance you have of impressing potential customers.
How to Use Google My Business Messaging
ssuming you’ve already claimed and verified your business on Google My Business (if not, do that first!), here’s how to start using messaging:
1. Log in to your Google My Business account and select the Messages tab.
2. You’ll see a list of customers who have contacted you through your GMB listing. To reply to a message, simply click on it and type out your response.
3. You can also send new messages to customers from this tab. To do so, click on the New message button and type in the customer’s name, phone number, and message.
That’s all there is to it! With messaging, you can easily keep in touch with your customers and provide them with the information they need.
How to Manage Multiple Locations on Google My Business
ssuming you have already claimed and verified your business listings on Google My Business (GMB), here are instructions on how to manage multiple locations:
1. Log into your GMB account and click “Manage Locations” in the menu.
2. Click the location you’d like to edit.
3. In the left menu, click “Info”.
4. Here you can edit your business name, address, phone number, website URL, category, hours of operation, attributes, and photos.
5. Once you’re finished making changes, click “Apply” in the top right corner.
6. Repeat steps 2-5 for each additional location.
What NOT to Do With Your Google My Business Listing
oogle My Business
How to Optimize Your Google My Business Listing
How to Get More Google Reviews
How to Respond to Google Reviews
How to Use Google My Business Insights
3 Ways to Use Google My Business Posts
Google My Business Features You Might Not Know About
What is Google My Business?