If you want to improve your local SEO and get your business on Google Maps, you’ll need to set up a Google My Business (GMB) account. GMB is a free platform that allows businesses to manage their online presence across Google Search and Maps.
Creating a GMB listing is simple and only takes a few minutes. You’ll just need to provide some basic information about your business, such as your business name, address, and phone number. Once your listing is created, you can start optimizing your GMB profile to attract more customers.
Here’s a step-by-step guide on how to set up a GMB account:
1. Go to https://www.google.com/business/.
2. Click “Start now” in the top right-hand corner.
3. Enter your business name and click “Continue.” If your business name is already taken, you’ll need to choose another name or include additional information to help customers find your business (e.g., city, state, or street).
4. Enter your business address and click “Continue.” If your business doesn’t have a physical location, you can still create a GMB listing by choosing the service area option or hiding your address completely.
5. Choose how customers can reach you by entering your phone number and website URL, then click “Continue.”
6. Select the appropriate category for your business, then click “Continue.” If you can’t find an exact match for your business category, choose the one that best describes what you do.
7. Add additional details about your business (e.g., opening hours, products or services offered), then click “Apply.”
8. Verify your listing by phone or mail
How to verify your business on Google
ssuming you would like tips on how to verify your business on Google:
1. Go to google.com/business and sign in or create an account.
2. Enter your business information, then click NEXT.
3. Choose how you’d like to verify your business, then click NEXT.
4. Follow the instructions to verify your business by phone or mail.
5. Once you’re verified, click FINISH.
How to claim your business listing on Google
ssuming you’ve already created a Google My Business listing:
1. Sign in to Google My Business.
2. If you have multiple businesses, choose the business you’d like to manage.
3. Click Claim this business.
4. Enter your phone number or email address, then click Send code.
5. Enter the verification code that you receive, then click Verify.
6. Choose how you’d like to verify your business, then follow the instructions.
How to create a Google My Business listing
ssuming you would like tips on creating an optimized Google My Business listing:
1. Start by creating a Google My Business account (if you don’t already have one).
2. Once you’re logged in, click “Add your business to Google.”
3. Enter your business name, then click “Continue.”
4. Enter your business location. If you have a physical location that customers can visit, be sure to check the box that says, “I deliver goods and services to my customers at their locations.”
5. Select your primary business category, then click “Continue.”
6. Enter your business phone number and website URL, then click “Finish.”
7. Now that your listing is created, take some time to optimize it for SEO by adding photos, videos, descriptions, and other relevant information that will help your listing show up higher in search results.
How to optimize your Google My Business listing
ssuming you have already claimed and verified your Google My Business listing, there are a few key things you can do to optimize it for SEO.
First, make sure all your information is filled out and up-to-date. This includes your business name, address, phone number, website, hours of operation, etc. The more complete your listing is, the more likely customers are to find you.
Next, add some photos to your listing. Customers like to see what they can expect before they visit a business, so adding photos of your products or services is a great way to give them a taste of what you have to offer.
Finally, encourage customers to leave reviews on your listing. Positive reviews can help improve your ranking in search results, so it’s worth it to ask your customers to leave feedback.
How to edit your Google My Business listing
ssuming you’ve already claimed your GMB listing:
1. Edit your business name, address, and phone number
To ensure your GMB listing is optimized for SEO, your NAP (name, address, phone number) information should be identical to what’s on your website. This tells Google that your business is legitimate, and it also makes it easier for customers to find you. To edit your NAP information:
-Sign in to Google My Business.
-Choose the business you’d like to edit.
-Click Info from the menu.
-Click the section you want to edit (like Business hours or Address), then make your changes.
-At the top of the page, click Apply.
2. Add photos and videos
People love visuals, so adding photos and videos to your GMB listing is a great way to catch their attention. Make sure to add high-quality photos that show off your products or services, as well as videos that give potential customers a tour of your business or highlight customer testimonials. To add photos and videos:
-Sign in to Google My Business.
-Choose the business you’d like to add photos or videos for.
-Click Photos from the menu.
-To add a photo, click +Add Photos, then select whether you want to upload a photo from your computer, or take a photo with your webcam. You can also add photos from your Facebook or Instagram account by clicking on one of those options.
-To add a video, click +Add Videos, then enter the URL of the YouTube video you want to add.
Once you’ve added all the photos and videos you want, click Done.
How to get more reviews for your business on Google
he best way to get more reviews for your business on Google is to ask your customers for them. You can do this by sending them an email after they’ve made a purchase, or by asking them in person. You can also offer incentives for leaving reviews, such as discounts or coupons.
Another way to get more reviews is to make it easy for customers to leave them. For example, you can add a link to your Google+ page on your website, or put a “Review us on Google” button on your emails and newsletters.
Finally, remember to respond to all your reviews, both positive and negative. This shows that you value customer feedback and are interested in making improvements.
How to use Google My Business Insights
oogle My Business Insights is a useful tool for business owners to track and improve their online presence. To use it, simply log into your Google My Business account and click on the “Insights” tab. From there, you can view metrics such as views, clicks, and calls, as well as insights such as top search queries and top performing posts. You can use this information to improve your online marketing strategy and better target your audience.
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